6Dec - Jan - 2018CIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2018 Valley Media, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.DEC - JAN - 2018Mailing AddressValley Media, Inc.44790 S. Grimmer Blvd Suite 202, Fremont, CA 94538T:510 230 0396, F:510-894-8405Dec-Jan- 2018, Vol 03 Issue 09 Published by Valley Media, Inc. To subscribe to Insurance CIO OutlookVisit www.InsuranceCIOOutlook.com Managing EditorPamela MorganEditorial StaffSalesAaron Pierce Ava GarciaAlex D'SouzaJoshua ParkerSarah FernandesVishnu V SanthoshVisualizerJeevan JyothiMOBILE APPLICATIONS AND TECHNOLOGY SPECIALAllen Jackson allen@insuranceciooutlook.comEditorialPamela MorganManaging Editoreditor@insuranceciooutlook.comIn today's digital-savvy, customer-driven business world, the insurance carriers and brokers must be able to connect the dots when it comes to finding the right customer and engaging them through digital means to drive sales, customer satisfaction, and brand loyalty. The winner in the industry is the one that can deliver mobile-based self-service applications for quotes, policy renewals, and claims processing supported by marked personalization and simplicity. With burgeoning communication channels, insurance companies have to take a mobile-based omnichannel strategy to smoothen customer journey, from onboarding to renewal. In this scenario, the insurance industry is looking for mobile solutions that enable them with high transactional speed and analytics to develop a sustained relationship with both existing and prospective customers. Mobile solutions that not only provide carriers and brokers a wide spectrum of customer touchpoints including website, apps, and advertisements, and social media but also provide means to measure the effectiveness of their interactions with customers. Taking an overarching approach, the solutions must also take into consideration compliance mandates pertaining to data access as well as local and standard regulatory requirements. Coming to the rescue, technology companies and innovators have entered the scene, much to the delight of the insurance industry. Cutting edge mobile solutions enable carriers and brokers to bridge the gaps in the business processes. Maintaining seamless communication and visibility between carriers and brokers, these solutions allow teams to build synergy and work toward improving business outcomes. Supported by powerful analytics, these mobile solutions empower them with the crystal ball through which they can understand the customer behavior, build optimum risk profiles, streamline business strategy, tackle fraud, and safeguard investments--all in near real-time, in an ongoing manner. Coupled with IoT, the impact of mobile technology in the insurance realm is taken to a greater level where business decisions can be improved drastically based on the accurate information gleaned from the edge devices. In this edition of Insurance CIO Outlook, we bring to you firms that are at the leading edge of mobile technologies and are helping insurance companies to supplant traditional approach with digital strategies to forge stronger relationships with partners and customers.Let us know your thoughts. Forging Relationships in the Digital EraPamela Morgan*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staff
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