9NOVEMBER 2020are in place, including password protocols, cybersecurity insurance,security protocols and commitment to security audits.HR platforms are not only great tools to help employers support administration of benefits, but they also provide data and analytics that can help drive strategy. Many employers may not take full advantage of the suite of tools some platforms offer. Brokers should encourage clients to dig in to the analytics, survey tools and reporting available within these systems. This data can help drive changes to strategy and justify the platform's cost.Although the world around us continues evolving to meet ever-growing digital needs, brokers can rest assured that benefits offerings -- and the technology platforms to implement them -- will continue to be vital to businesses' success. As you offer clients advice on navigating platforms to serve this purpose, you can also strengthen relationships and deepen your reputation as a trusted advisor. If you aren't talking to your clients about technology, someone else will.Jennifer Daniel is vice president of Premier Technology Relationships at Aflac, responsible for growing and managing Aflac's strategic partnerships with the top HR benefits platforms.1 "The 2020 Aflac WorkForces Report is the 10th annual Aflac employee benefits study examining benefits trends andattitudes. Conducted by Kantar on behalf of Aflac, the study captured responses from 2,000 employees and 1,200employers across the United States in various industries. Learn more at Aflac.com/AWR.The content within is for informational purposes for broker-facing audiences. This information is not approved to distribute to prospective insureds, or to use as a solicitation. Misrepresenting this, or any, information to solicit or induce an insured to lapse, forfeit, or surrender an insurance policy is prohibited by law. Any use not specifically permitted herein is strictly prohibited.
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