9July-August 2017its own optimized product assembly flow based on real time consumer demand? Sure.The fundamental difference now is - we can. The questions that researchers and business people have worked on for decades are now being answered in days not years: What is the genome sequence of a particular cancer, how do I better understand my customer's preferences? Since companies started collecting data in the 1950's, until now, an organization's analytics exercises were attempts at understanding the world through the lens of their internal data. The challenge of the next decade will be how to access and to evaluate data outside of your company, then in concert with your internal data, develop answers to your business's most pressing unanswered questions.Given this cocktail of tools and capabilities, it is hard to imagine how different the world will be in 10 years. To the extent one places value in anecdotal conversations, there is unanimity among the leaders with whom I discuss these things that dramatic changes are coming. So, the question is, how best to prepare?Start with your vision and your technology leadership team. Are you going to migrate your organization to a public cloud? Are you going to invest in people and assets to better understand applications or machine learning? If you are unsure, what interim steps do you want to take to help better understand risk, benefits, and develop information to help make your case for change? If your agenda is focused on driving change, what is the next step to get your team behind the case for change? If you don't have a great enterprise architect, this is where I would start. Complexities of how different technologies work together and how to manage data and data flows around your organization are very important to understanding where to invest. Create an architecture that is modular enough to replace components without major project spend. Utilizing open-source tools to create cost and capability advantages, and is flexible enough to adapt as new products, tools, and capabilities.Go all-in with Digital. The days of dipping one's toe into the `digital' pond are coming to an end as consumers choose to interact only with companies who deliver the integrated set of functions/capabilities they demand. The biggest challenge, depending on your current state, will be making the case for change to your business leadership and potential board. Getting the capital and the time to evolve is critical to success.Finally, your team and the technology capabilities it delivers has to support serving up data a customer needs, on the device a customer wants, whenever they want it. The choices you make today with investments in your capabilities may create optionality with your IT assets, capabilities you may bring to your business partners, and all potentially at a more efficient operating environment (more capability and lower cost). Success will be a balancing act between the business needs of today, the evolution of your enterprise architecture and understanding the changing expectations of your end users. The challenge of the next decade will be how to access and to evaluate data outside of your company
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