9March 2016generate incremental improvements, here the challenge is to start with a white sheet of paper and "create" a new, re- imagined view of a business model. The continued trend toward consumerization of technology means that customers and users have an increasingly higher expectation of a more digital experience. So, in order to successfully adapt, organizations must do a few things differently, while keeping Digitalization top of mind.To begin with, an organization must ask itself the most fundamental of questions ­ especially those types of questions where the answers were previously thought of as "givens." Every aspect of the business model must also be examined, end to end, including most notably, the customer experience. In addition, digital solution and design must be the default as opposed to the add-on, targeted at point-in- time improvements.Consider an example from the banking industry. Historically, checks always had to be deposited at a branch office or an ATM in some physical manner ­ it was a "given" that this model would never change, right? Wrong. Mobile check deposit with digital images has now laid that assumption to rest, and foot traffic into bank branches continues to decrease.Consider financial services. The relationship between the client and the financial advisor is irreplaceable, and clients will not want to lose that human interaction - it's another "given," right? Wrong again. In some channels at least, the notion of a Robo-Advisor is gaining increased traction, again challenging an existing assumption, and possibly altering a fundamental premise of the industry.For an organization to successfully deliver against a fully digital agenda, it must embrace a few key notions:· Maintain a good, current, working knowledge of innovative technologies across a wide array of technical disciplines. Whether the change be step change, or something more dramatic, understanding the leading edge technologies necessary for enablement will always be critical.· Challenge to start with nothing more than a single data point - a definition (completely unencumbered by fact, if necessary) of what you want the ultimate customer experience to be this allows teams to examine and re-invent from all angles.· Adapt a "lean" or "agile" approach ­ re-imagining a fully digital business model is almost certainly not something that can be conceived of, designed, or implemented in one fell swoop. More likely, in the context of an end-to-end solution, business processes must instead be decomposed to workable pieces, then conceived and implemented in rapid waves. A willingness to adapt an agile-like methodology, from both a business and a technology perspective, is a key to enabling this.· Communicate specifics about objectives in terms of business goals related specifically toward Digitalization. Using common language will help an organization begin to establish a common digital mindshare.Digitalization is likely to be a central topic for organizations for years to come. Organizations that target a combination of incremental improvements in the digital space, and take advantage of opportunities to re-invent key portions of their business, will be best positioned to succeed.The continued trend toward consumerization of technology means that customers and users have an increasingly higher expectation of a more digital experience
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