November 20186CIOReview's circulation is audited and certified by BPA International (Audit Pending). Copyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.NOVEMBER - 01 - 2018Contact Us:Phone:510-683-5022Fax:510-894-8405Email:sales@insuranceciooutlook.comeditor@insuranceciooutlook.commarketing@insuranceciooutlook.comNovember - 01 - 2018, Vol 04 Issue 07 Published by ValleyMedia, Inc. To subscribe to Insurance CIO OutlookVisit www.InsuranceCIOOutlook.com Managing EditorPamela MorganSalesEditorial StaffAaron Pierce Ava GarciaSarah FernandesVisualizerSujay KANALYTICS SPECIALJohn Varghesejohn@insuranceciooutlook.com*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffAlex D'SouzaJoshua ParkerRagavi RamuEditorialPamela MorganManaging Editoreditor@insuranceciooutlook.comEarlier, the insurance industry's data has been mostly fragmented and underutilized due to lack of technological advancements. However, with modern data analytics solutions, the insurance providers are now able to tap into different data sets be it clickstream data from websites, communication data from e-mails, and data coming from IoT sensors and combine the data to generate powerful insights to drive effective business decisions.But still, the insurance industry is lagging behind when it comes to leveraging data analytics to its full potential. This is due to a number of challenges that the insurance industry faces, such as individually operating lines of business, varying depths of data sources, severe competition, shifting customer loyalties, and many more. According to a report by the International Institute for Analytics (IIA), the insurance industry is the lowest against other industries for analytics maturity because insurance carriers are finding it hard to sense all the data they gather.The insurance providers need to up their game soon because the landscape is highly competitive, involving tighter margins and customer preferences. However, with proper data analytics strategies, they can deal with these issues. With the help of advanced analytics solutions, the insurers can monetize new sources of data that is going to be the major differentiator in the space. They can drive out excellent customer experience while gaining a crystal clear understanding of the arena.Our goal with this special edition is to highlight the best-of-breed insurance analytics solution providers that leverage innovative technologies to drive customer success. This edition also blends thought leadership from subject matter experts with real stories on what selected vendors are doing for their clients, including exclusive insights from CIOs and CXOs.Write us your thoughts.Enabler of Efficient Decision MakingPamela Morgan
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