A Deep Dive into Technology Trends Reshaping the Insurance Landscape

Insurance CIO Outlook | Tuesday, August 06, 2019

With the essence of digital transformation, the insurance industry continues to innovate, enhancing its market value.  

FERMONT, CA: With technology, the insurance industry continually innovates itself to optimize operations, costs, and customer satisfaction to stay ahead in the race. Here are a few evolving developments in the insurance industry that are anticipated to transform the insurance industry, helping the sector to top the market and meet customer expectations.

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Evolution of Distribution Channels

Insurance firms are beginning to use various parallel channels, often working hard to minimize channel disputes. Banking insurance, affinity, and retail associates are some of the fastest increasing channels. Web and mobile channels are also becoming increasingly important, although mostly for shopping/information gathering comparisons in most nations. Insurance goods are beginning to be bundled and marketed with banking products in a few countries.

Machine Learning (ML)

Insurance companies are concentrating more effectively on marketing, distributing and issuing policies in the context of a rapidly changing competitive landscape. They also need to provide multi-channel, high-quality client service at an optimized price. Insurers are exploring and investing throughout the entire product lifecycle in machine learning and automation: from marketing to underwriting and customer service to processing of claims, fraud management, and reimbursement.

Blockchain – Secured Transactions and Fast Data Processing

The first region that the blockchain could have a permanent impact on in the insurance industry is underwriting. Because this is the department responsible for checking if a claim is trustworthy and its coverage validation, a reliable data repository could be used. What blockchain offers to be is precisely that principal repository of reality. By using it, the underwriters can obtain information from external sources to automate some aspects of their employment. Another part of the insurance sector that blockchain technology can favorably impact is the processing of claims.


Cybersecurity is another significant evolving trend in the insurance sector. It is an issue that insurers should ensure the safety of the provider's and a customer's views. Risk management is something that insurers cope with regularly, in terms of cyber precautions in order to stay in line with the other economic sectors.

The All-in-One Insurance Policy

The All-In-One insurance form is continually turning into an evolving trend. It makes perfect sense from a customer's point of view and delivers solutions to the problem. Consumers have a connection with their insurer by using such policies and let them cover "all" at once. The platform can provide security and advice through the use of a digital model. Since this is mostly AI territory, automation would be relatively simple.

Automation across the Insurance Industry's Value Chain

The evolving trend of automation is not new to the insurance industry. Automation will have enduring impacts on it, as the sector ultimately transitions from pre-internet techniques to the digital globe of modern practices. Another reason is the automation of many private lines; selling policies in the insurance industry in a completely mechanized manner, which is driven by human effort, is no longer feasible. Hence, automatic is a one-stop pill for the insurers to stay cost-effective and productive. A significant factor in favor of the choice is the customer's demand for automated alternatives as they look for a purely digital experience, multiplying efficiency and simplicity of service.

The developments outlined above show that the insurance sector can create new billion-dollar value. The key is to know how and when to use current and modern technologies to unleash benefits to the fullest. 

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