Bluefire Insurance Implements Customer Engagement Platform from

Insurance CIO Outlook | Wednesday, December 16, 2020

Bluefire is a managing general agency (MGA), operating a network of compatible agencies that offer various unique insurance solutions across several states. The company is focused on offering products, personalized service, and handling claims.

FREMONT, CA: US-based Bluefire Insurance has implemented a customer engagement platform from, a cloud-based customer engagement solution provider for insurance firms. The rapid implementation was completed, on-time, on-budget, and without any disruption to Bluefire’s business processes or IT resources. claimed that its customer engagement platform will modernize the customer journey, enhance internal capabilities, maximize capital investments, and increase process transparency for insurance organizations across different business lines. co-founder and product head Steve Johnson said: “Bluefire needed an entirely new customer experience.

“We provided a SaaS, cloud-based solution which enhanced their customer journey and didn’t require them to replace any of their existing core systems. It’s a relationship which we look forward to growing in the future.” offers insurers with a platform that connects consumers, producers, and employees. The implementation is expected to solve Bluefire’s need for a holistic policyholder solution. Its customer engagement platform offering is designed to connect all of Bluefire’s existing systems to deliver a single customer engagement solution. The solution includes customer portal, integrated voice response (IVR), recurring payments, electronic documents, reporting and analytics modules, and other functionalities.

Bluefire strategic project delivery vice president Lola Misicka said: “Our policyholder data was spread across many different systems. helped us to unify the customer experience under one platform and streamlined the customer journey for the Bluefire brand.

“It also gave us the ability to see all of our customer data consistently and immediately. Our customer behavior patterns and metrics are now available at our fingertips.”

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