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Insurance CIO Outlook | Thursday, January 09, 2025
Comulate's revenue automation and intelligence platform automates revenue integrity while removing manual accounting procedures.
FREMONT, CA: "Broker CFOs and COOs consistently tell us they're losing several percentage points of revenue between labor-intensive accounting processes and missing commissions, especially within employee benefits," says Jordan Katz, Comulate co-founder, and CEO.
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Cumulate has revealed new intelligence and revenue automation software for major insurance brokers and agencies to reduce manual accounting costs while increasing income. The software automates time-consuming direct bill procedures, removing up to 90 percent of the manual work performed by broker accounting teams. Additionally, the software promotes revenue integrity by automatically detecting missing commissions and provides actionable revenue intelligence through real-time forecasting, variance tracking, and other features.
"Comulate can connect to multiple agency management systems and create a uniform revenue automation and intelligence layer by auto-routing revenue and driving visibility of revenue in real-time," explains Katz.
"Finance leaders repeatedly said they couldn't accurately forecast or track variance," Katz says. "Meanwhile, producers often said they lacked visibility to understand how and for what they're being paid, reducing trust and distracting them from selling and driving top-line growth." "On many levels, these revenue challenges spider-crack throughout an agency, requiring production and service teams to participate in the revenue process. Our incredible broker partners have directly framed our mission to deliver world-class revenue tools for broker finance teams."
One of the leading Wisconsin insurance companies, M3 Insurance, also uses Comulate to automate its direct bill workflow and monitor revenue integrity. Although the company had already increased its efficiency using Excel workbooks, error-prone importers still constrained it. However, Comulate was chosen for reasons other than its efficiency and financial impact.
"I want our team to feel rewarded and challenged, as well as to be prepared for future roles," says Brian Donarski, M3's VP of finance and accounting.
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