Insuranceciooutlook

FIDx Joins Hands with American Equity Investment Life Insurance Company and Eagle Life Insurance Company

By Insurance CIO Outlook | Friday, December 18, 2020

The partnership is the latest in a series of partnerships FIDx has formed to deliver on its mission of meeting financial advisors where and how they do business.

FREMONT, CA: Fiduciary Exchange (FIDx), a product-agnostic retirement platform solution that enables insurance carriers to offer insurance solutions through wealth management platforms and other platforms, established distribution technology partnerships with insurance providers American Equity Investment Life Insurance Company and Eagle Life Insurance Company.

The partnership is the latest in a series of partnerships FIDx has formed to deliver on its mission of meeting financial advisors where and how they do business. FIDx is a centralized retirement marketplace that brings together industry-leading insurance carriers to offer protection and income solutions through an optimized and frictionless process.

 "At FIDx, we are embarking on a mission to completely revolutionize the industry and this addition of American Equity and Eagle Life underscores our commitment to delivering on our promise of names you know and products you need by being a platform you'll love," said Rich Romano, Chief Executive Officer at FIDx.

For insurance providers American Equity and Eagle Life, the partnership opens access to their products during a time when many individuals are worried about having enough income in retirement.

"This partnership furthers our mission of providing income stability for retirees through innovative and secure products," said Anant Bhalla, Chief Executive Officer at American Equity. "We are proud to partner with FIDx and advance our technological platforms to more seamlessly connect financial advisors with our annuity products to better address the needs and goals of individuals entering retirement."

Ted Hughes, Chief Information Technology Officer at American Equity, added, "At American Equity, we continually seek ways to improve the digital experience of our customers. Our partnership with FIDx will help us accomplish that goal and accelerate the execution of our AEL 2.0 strategic plan by helping evolve our digital and technological capabilities through online marketplaces."

FIDx provides a strong lineup of both commission and fee-based annuities from American Equity, Global Atlantic Financial Group, Allianz Life, AIG Life & Retirement, Brighthouse Financial, Eagle Life, Jackson National Life Insurance Co., Nationwide, Prudential Financial, and Transamerica. Financial advisors can access FIDx to plan, compare, propose, and manage income and protection solutions through Envestnet, Envestnet | MoneyGuide and Halo, as well as directly through FIDx Protection Intelligence.

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