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Haven Life Announced New Partnership with Waffle

By Insurance CIO Outlook | Monday, February 22, 2021

Through the collaboration, Haven Simple is featured as the only term life insurance product accessible to Waffle's users. Waffle is launching in March to provide a one-stop shop to modern customers who look for convenient, dependable, and high-quality insurance products with little to no exclusions.

Fremont, CA: Haven Life, the customer-centric life insurance agency backed and completely owned by Massachusetts Mutual Life Insurance Company, and Waffle has announced a partnership that will enables more individuals to buy the financial protection they need. Through the collaboration, Haven Simple is featured as the only term life insurance product accessible to Waffle's users. Waffle is launching in March to provide a one-stop shop to modern customers who look for convenient, dependable, and high-quality insurance products with little to no exclusions.

"When we designed Waffle, we went through a rigorous process to identify the most user-friendly and credible insurance products that address the particular pain points in each personal line," stated Quentin Coolen, Cofounder & CEO of Waffle. "Haven Life was clearly the best choice for life insurance. They have an incredible reputation in the market and a truly great product with Haven Simple, which only takes a few minutes to apply for. We're proud to work with Haven Life as our sole term life insurance partner."

Available via a completely online application that can be completed in a few minutes via the Waffle platform & app, Haven Simple is made for customers who prefer the convenience of not having to take a medical exam. Haven Simple provides up to $500,000 in coverage for terms of 5, 10 or 15 years, if approved, and is issued by MassMutual subsidiary C.M. Life.

"Haven Life is always focused on making life insurance as accessible and simple as possible," stated Jason Krasula, Head of Distribution and Strategy at Haven Life. "Partnering with Waffle enables us to get important financial protection products directly to the customers who want seamless, affordable and dependable options."

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