Insuranceciooutlook

How Brokers can be More Resourceful to Clients during the COVID-19 Crisis

By Insurance CIO Outlook | Friday, September 25, 2020

Brokers can start by creating a knowledge resource center with prominent website placement and social media promotion that can help clients and others access important information and updates easily

Fremont, CA: Insurance brokers play a vital role in identifying new information, refining it, and translating it in ways to provide relevant and actionable insights for clients. The coronavirus pandemic can be a lucrative opportunity for brokers and agents to show their value in keeping clients informed and operating during this crisis.

Let us look at how insurance brokers can be resourceful to clients during the present crisis: Top 10 Insurance Agency Management Consulting/ Services Companies - 2020

• Brokers can start by creating a knowledge resource center with prominent website placement and social media promotion that can help clients and others to access important information and updates easily. These updates need to be accessible to the public instead of hiding them behind paywalls or client log-ins. Setting the right cadence when posting additional information is crucial. Too much information can make it harder for clients to decipher what’s relevant to their business. Also, insufficient information may leave them with unanswered questions and force them to seek information from somewhere else.

• It is essential to provide information specific to each area of the policyholder’s business in a way that enables department leaders to prioritize these updates and stay in control of the evolving situation. It is a broker’s job to account for areas of risk across an entire organization. CFOs, compliance officers, and HR professionals all face their own unique challenges in this unusual situation. Brokers should separate the information they offer in ways that can be easily targeted to these individual groups and quickly understood.

• Communication is important. Brokers should communicate on all levels of the crisis, including healthcare coverage changes, tax implications, political updates, and more. At one point or the other, a broker’s clients would face all of these issues. Anticipating these needs and addressing them can position the broker as a valuable resource.

See also: Top Chatbot Companies in Europe

Weekly Brief

Read Also