THANK YOU FOR SUBSCRIBING
Insurance CIO Outlook | Thursday, November 05, 2020
LifeDX, from IXN, is the life insurance industry's API-centric data exchange platform that helps make the process of distributing and processing life insurance simple and easy.
FREMONT, CA: LifeDX platform from IXN announces launch with Pacific Life as the first life insurance carrier onboard. LifeDX is a multi-carrier platform that provides an application programming interface (API) solution for quotes and application submissions for the life insurance industry.
Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.
"We view this API platform as a highway," said Boyd Ervin, director of system integration, New Business & Underwriting, Pacific Life. "As other carriers join us on the platform, and as we and the other carriers invest in and enhance the platform, everyone using this highway benefits."
Ervin added, "This is an opportunity for Pacific Life to be a part of leading the industry in adopting new technology and empowering distributors to create a unique agent experience while we manage the content and data for them, with LifeDX. The market analytics available through this platform enable us to provide more targeted and timely product iterations for our customers.
Leveraging APIs for quotes and application submissions streamlines integration between distributors, vendors, and carriers through a one-time build that can be re-used as connections are needed with other organizations. In the future, as carriers make changes, distributors and vendors can avoid ongoing updates saving valuable development time. This can naturally reduce the effort for distributors or vendors to additional onboard carriers. It can also provide an opportunity for significant operational efficiency because there is only one source for securely accessing and transmitting information to and from these organizations.
Kevin Pohmer, the CEO of IXN, said, "The LifeDX API framework is what our industry has needed for a long time, a standardized and secure central API-centric solution that makes it easier and faster to securely ingest data from multiple carriers to deliver real-time to our customers and in turn to deliver back to carriers. We're excited to see the innovation this platform encourages in this industry, because until now, sharing data between organizations has been a time-consuming manual process making it difficult for new solutions to enter the marketplace."
More in News