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Insurance CIO Outlook | Wednesday, July 13, 2022
A new platform from Sproutt will enable hundreds of thousands of licensed insurance producers in the United States to offer digital life insurance products that can be purchased in minutes.
Fremont, CA: “We aim to provide our eIndependent Agents with holistic solutions to meet their customers life insurance needs," comments Marty Mendoza, Sr. Director of eIndependent at eFinancial. "With Sproutt SmartLife for Agents, we've enhanced our digital offering to make it even easier for independent agents to provide their customers fast, easy, and affordable life insurance options." Sproutt, the life insurance firm that reveals the hidden healthy elements in each individual has introduced Sproutt SmartLife for Agents, which enables insurance agents in the United States to offer life insurance products in the quickest and easiest manner. The new platform utilizes Sproutts' predictive Smart Routing technology to enable modern insurance producers to give the best possible product to the greatest number of consumers. Thereby helping to close the needs gap of 41 million Americans who lack life insurance yet require it.
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COVID-19 caused an increase in the demand for life insurance and hastened the already accelerating move to digitalization. In a recent survey of independent insurance agents and brokers, 96 percent of respondents reported that their consumers desire more digital tools than they did before the epidemic. In fact, agents observed an 11 percent rise in customers who made purchases exclusively online. Sproutt SmartLife for Agents is bridging this virtual divide by offering sellers and consumers access to digital life insurance plans.
“During the pandemic, brokers and agents approached us directly, requesting that we provide them access to our platform,” states Yoav Shaham, CEO & Co-Founder of Sproutt. "And by Leveraging data from thousands of policies to inform our artificial intelligence technology, we were able to build a one-of-a-kind predictive sales tool for agents - we call it Smart Routing."
Along with the use of big data and AI for rules-based underwriting, predictive analytics has simplified the life insurance risk assessment process, resulting in swift policy issuance for consumers. As Sproutt's Smart Routing technology evolves, the business is able to create a new distribution paradigm: Sproutt SmartLife for Agents enables life insurance agents to meet 95 percent of clients' life insurance needs through a single, smart portal, wherever consumers desire.
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