Yodek Services
Leveraging Top Risk Management Solutions Provider Award Achieves Best Prospects and Clients

Daniel Hutto, CEO

The Challenge

After the 2008 credit meltdown, although derivative trades are moving to Swap Execution Facility (SEF) platforms, their trading volume has been lagging due to various reasons such as regulatory ambiguity and separate liquidity pools. With the new MiFID II and PRIIPs demanding increased compliance expenses like heavy fixed fees for trading venues, meeting post-trade compliance requirements is no cakewalk for small-scale traders. Yodek Services features a variety of consultancy solutions and portfolio execution services to mitigate these challenges and promise optimal transitional results and superior executions.

Regardless of the firm’s robust and innovative tools and established business patronage, Yodek Services was unable to procure the client base and prominence it deserved, sustaining on its regular clients.

They needed something more than a motivated sales team and breakthrough technologies for boosting the company’s growth. “We soon realized that despite having a powerful solution arsenal and in-depth industry expertise, a strong brand presence is essential for visibility and profitability in a hypercompetitive world,” recalls Hutto.

“The breakthrough came when we were recognized as a one of the Top 10 Risk Management Solution Providers by Insurance CIO Outlook Magazine,” says Hutto. The selection was based on Yodek Services powerful data analytics techniques and unique methodology that helps firms comply with data-driven regulations or oversight mandates both at the buy-side and sell-side. As a medium that helps CIOs make the right technology selection, the Insurance CIO Outlook Magazine’s team has spent years collaborating with topnotch organizations in the trading landscape along with financial advisors to understand what works and what doesn’t in a hypercompetitive market. Taking advantage of the opportunity, Yodek Services entrusted the magazine with constructing an article that showcased its unique business abilities in the global market. Yodek Services secured the reprint rights for the profile in the magazine that included high-quality reproductions of original editorial coverage, aligning with their budget and marketing goals. “Every stage of the profile development covered high levels of transparency, discoverability, and expert consultancy to ensure that the content resonates with the readers,” says Hutto.

Reaping the Results

Thanks to Insurance CIO Outlook Magazine’s reprint branding package, Yodek Services innovative compliance features and portfolio execution services obtained the recognition it needed to gain traction in today’s market. Reaching out to thousands of influential leaders, C-Suite executives, business owners, and IT decision makers across diverse industries via print and online, the editorial platform assisted Yodek Services in connecting with the right audience.

For a company to set a benchmark, communication with the market and differentiating a product from the competition is the key. The inability to cope with competitive marketing strategies of peers has led Yodek Services to turn towards Insurance CIO Outlook Magazine for generating a buzz about its resourcefulness among the audience. With over 45,000 subscribers worldwide, Insurance CIO Outlook Magazine’s support platform amplified the voice and ideas of Yodek Services, inducing strong public relations and creative media strategy. After Yodek Services appearance on Insurance Market CIO Outlook Magazine, the firm’s clientele increased considerably and also acquired some important partnerships, which later helped significantly boost the company’s ROI.

“Insurance CIO Outlook Magazine’s reprint rights helped enhance our marketing initiatives and fueled our business growth,” says Hutto. Company news, press releases and direct interaction with interested customers and prospects helped Yodek Services raise their conversion ratio by 18 percent. Working with international publishers to produce in-market editions, evokes quality and integrity while building a brand’s name and reputation that resonates with the readers. With the help of direct marketing and research resources delivered, Yodek Services enhanced their marketing programs for augmenting their customer base. Also, the visual storytelling mode offered by Insurance CIO Outlook Magazine provided Yodek Services with a means to help the audience fully understand the context. “Instant web access to Insurance Market CIO Outlook Magazine’s editorial as well as the certificate of recognition guaranteed a credible endorsement to augment in-house marketing, promising best prospects and customers for us,” says Hutto.