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Boston-based TableUp Acquired by TouchBristo

By Insurance CIO Outlook | Wednesday, August 12, 2020

Once the integration between the two companies is complete, they can deploy personalized campaigns through e-mail marketing and in-app promotions to drive customer engagement

FREMONT, CA: TouchBistro announced the acquisition of Boston-based provider of loyalty and marketing solutions for the restaurant industry, TableUp, for an undisclosed amount. The acquisition will enable TouchBistro to integrate customer loyalty and guest marketing into its point-of-sale (POS) and restaurant management platform. The company's technology will lay the foundation for TouchBistro Loyalty, a customer relationship management (CRM), marketing, and loyalty solution, to be fully integrated with the TouchBistro platform. The new product will be rolled out in phases, with the first product available in the North American market in the coming weeks. ableUp is highly regarded for its proprietary guest engagement solution, which is used by more than 600 restaurants throughout the U.S.

"Now, more than ever, restaurateurs need an effective and affordable way to promote their restaurants to new and existing customers so they can bring them back again and again. Through our acquisition of TableUp, we can fully integrate these capabilities into the TouchBistro platform to help restaurants turn one-time customers into loyal patrons," said Alex Barrotti, founder and CEO of TouchBistro. "The TableUp team are experts in restaurant CRM, loyalty, and guest engagement and, like all of us, are deeply passionate about the industry and the success of their customers. We are very pleased to welcome them to our TouchBistro family."

TableUp's guest retention platform enables restaurants of all sizes to improve customer engagement and reward guests for their loyalty. This enables restaurants to create unified customer profiles that feature insights on customer behavior and spend across all channels, which can be leveraged to drive highly customized campaigns using a built-in marketing solution. Restaurants will have a holistic view of their customers. Once the integration between the two companies is complete, they can deploy personalized campaigns through e-mail marketing and in-app promotions to drive customer engagement. This will also help them offer multiple reward program options that help to maximize customer lifetime value.

"Like TableUp, TouchBistro is laser focused on the restaurant industry and provides technology that helps restaurateurs maximize their revenue and deliver an exceptional guest experience," said Matt Zibell, founder, and CEO of TableUp. This alignment, along with TouchBistro's global market leadership and powerhouse team of restaurant industry veterans, represents a great opportunity to get the proprietary capabilities we've built into our guest retention solution into the hands of significantly more restaurants." Zibell will join TouchBistro's product team, where he will be responsible for launching and supporting TouchBistro Loyalty.

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