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Insurance CIO Outlook | Wednesday, October 21, 2020
Insurers today are all competing from all areas such as new players, existing players, and tech giants outside the industry for major shares in the market, thus reshaping the old boundaries.
FREMONT, CA: The life insurance industry is undergoing considerable changes because of the competitive environment and growing customer expectations. Life insurers need to address this by focusing on innovation to boost efficiencies and improve customer experience.
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Here are three issues life insurers need to tackle as they strive for growth and innovation:
More Sophisticated Risks
Risk factors have become more complicated and less predictable. However, insurers need to make their products simpler, launch it faster, and cater to consumers according to retail-like best practices. They also need to analyze macro-level risks and detailed personal data precisely.
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Integrating machine learning and artificial intelligence can help insurers find accurate predictions of risks. A detailed risk assessment can provide a range of offerings like risk counseling and risk mitigation services.
With technology and devices becoming an integral part of the industry, insurers need to track the threats and protect their IT landscape from fraud and cyberattacks.
Bigger Competition
Insurers today are all competing from all areas, including new players, existing players, and tech giants outside the industry, for major shares in the market, thus reshaping the old boundaries. Many small new companies have also joined the competition by creating new distribution channels with better customer experience without any agents.
Additionally, technology has become a vital competitive advantage, and technology leaders are gradually focusing their interest and capital in the insurance sector.
Higher Expectations
Insurers need to become more customer-centric and give offers depending on what the customer wants, as many industries have enhanced customer experience, and expectations from customers have increased.
Customers want a digital buying experience rather than filling out surveys and physical experience. They can self-generate lifestyle data on wearable devices and other channels.
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