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Insurance CIO Outlook | Monday, July 29, 2019
The insurance sector is advancing at a rapid pace and will soon shape the fintech industry, along with enhancing customer experiences.
FREMONT, CA: The insurance sector is driven by technology and is on the verge of revolutionizing itself to stay relevant. The emergence of insurtech has changed and reshaped the strategic agenda of the insurance industry. The rise of insurtech has been fueled by new digital capabilities that are reducing costs, improving systems and processes and enhancing the consumer experience. Collaboration between traditional insurance and insurtech firms will give rise to more modern models and revenue streams, higher profitability and reduced operational costs as well. The following insurtech innovations help the industry grow.
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• AI & ML
Artificial intelligence and machine learning advancements have made it possible to leverage unstructured sets of data. An insurance company is using ML to customize pricing for online retailers on products to leverage a consumer's purchase history to gauge individual risk around warranties and returns. Significant potential also exists across the microinsurance value chain, where AI improves collection frequencies, pricing, customer acquisition, distribution and more.
• Chatbots
Chatbots are intimately related to AI and ML. Chatbots provide an exciting opportunity somewhere between these models. Several insurance players, along with other industries, are already using chatbots to improve customer experience.
• Peer-to-Peer (P2P)
Peer-to-Peer (P2P) isn't a new concept in the advancing market. Technologies yet can create new group structures that can make transactions more transparent. It can improve payment security and provide new ways to connect to peers. Leaders leveraging these technologies have happy customers, who save 33-80 percent over traditional products, created by groups' shared incentives to minimize fraudulent claims.
• Internet of Things (IoT)
From wearables to vehicle telematics devices, IoT has quickly become a regular part of users' daily routines. IoT has one of the most precise and most impactful roles to play in insurance in the near future. Insurers are leveraging IoT devices to harvest data, customize communication and enhance customer's experience.
Insurtech businesses have been showing notable growth in the fields of homeownership and cyber insurance. Such robust growth will spur conventional insurers to either acquire technology inclinations or partner with insurtech firms. With a growing demand for innovative products and services from millennials, such collaboration will become imperative. They provide a sight into the future of microinsurance, a future where technology is entirely leveraged to enable unique types of products that meet customer needs.
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